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It Pays to Hire a Professional
In my work as a professional facilitator here at The Brooks Group, I teach salespeople that the purpose of a professional salesperson is not to make individual sales, but rather to build long-term...
View ArticleWhat if you really do offer excellent customer service?
Since everybody says, “we’ve got GREAT customer service,” it just gets drowned out. It ends up meaning nothing, right? So, my question becomes: What do you do if you really DO offer excellent customer...
View ArticleCustomer Satisfaction v. Customer Loyalty
The other day, I was talking to one of our sales trainers who told me about a great conversation he had with one of his clients about the distinction between customer satisfaction and customer loyalty....
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